Plushy or Squishy? Every mood is here.
Brand essence
What it is
MoodBlobs is a collectible cast of 20 mood characters — one for every feeling you can't quite put into words. Fans vote on which blobs come to life first, and in which form.
The big choice
Every blob exists in two product personalities: Plushy(soft & huggable) and Squishy(stretchy & satisfying). The whole brand is built around that pink-vs-purple rivalry.
Personality
Loud, handcrafted, internet-native. Sticker-book energy with chunky outlines, bubbly type, and Gen-Z mood humor. Cute first, but never saccharine — the blobs are relatable because they're a little bit of a mess.
Logo
On cream (primary)On deep ink #100D14Keep at least the height of the "o" in MoodBlobs clear on every side. Let it breathe.
The wordmark's rainbow letters are fixed — never recolor individual letters or swap the order.
Never stretch, skew, or change the aspect ratio. Scale by width; height follows.
No extra drop shadows, gradients, or outlines beyond the built-in soft purple shadow.
Color
The rivalry — Plushy vs Squishy
#F49AB0#E0789B#ED6F84#A77AD5#8454C0#9450D8Signature gradients
Cream & neutrals (backgrounds)
#FFF1D4#FFE5B6#100D14#3C3837Vibrant accents
#FF3D8C#FFCE3D#25D7FFLogo rainbow (wordmark only)
#FB8F0A#EC4230#FCD705#6CDF25#10CEF9#A268D2#F02E80Typography
Signature word treatments
The two hero words are the brand's most recognizable asset. Plushy reads as fuzzy plush; Squishy reads as glossy jello. Reserve these exact treatments for the words "Plushy" and "Squishy" only.
Components
Buttons
Cards
Soft refined card — default for content. Big radius, soft purple shadow.
Chunky ad-style card — 3px ink border + hard offset shadow. For hero callouts and vote cards.
Sticker badges & stars
Voice & tone
How we sound
- Gen-Z casual — lowercase, texting cadence, real feelings.
- Mood-first. Lead with the emotion, then the product.
- Playful & self-aware. The blobs are a little bit a mess, and that's the joke.
- Short. Punchy. One idea per line.
Watch-outs
- Not corporate, not salesy, no exclamation-point spam.
- Cute, never baby-talk. We're relatable, not precious.
- Inclusive moods — every feeling is valid, even the grumpy ones.
Voice in the wild (real character lines)
The cast — 20 MoodBlobs
Each blob owns a signature color and a one-line mood. Every character ships in both Plushy and Squishy form.
#C53C4E#FFA071
#F8F0D8#A268D2
#10CEF9
#4DB8E8
#F88890
#FB8F0A
#A268D2
#5B2A86
#9B7BC4#6CDF25
#FFFFFF#FCD705#FB8F0A
#6CDF25
#10CEF9
#B894C9#FB8F0A
#6CDF25Motion & tokens
Motion vocabulary
- bobble — gentle float, idle blobs (3–5s loop)
- wiggle — quick tilt on hover
- drift — slow background doodle movement
- pop-in — springy entrance for new elements
- confetti — celebratory burst on a vote
Keep motion soft and bouncy (ease-in-out / spring). Never harsh or linear. Respect reduced-motion preferences.